RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
Communication Strategy Development
Communication Strategy Development

Communication Strategy Development

This course is aimed at helping students to understand main principles of effective communication strategy development. This is a complex process requiring integration of a number of disciplines like marketing, media, creative, so basic principles and specifics of each of them will be studied as well.

Contacts: Prof. Evgeny Baldin (Evgeniy.baldin@mediainstinctgroup.ru)

Semester: autumn

ESTC: 2


Language:  English
Faculty/departmentFaculty of Advertising and PR