Ельцова Ксения Константиновна
Dr. Ksenia Eltsova

Dr. Ksenia Eltsova

Higher School for European Cultures, Department of Cultural Studies

Associate Professor

Academic degree
PhD in Cultural Studies

PhD in Cultural Studies (2016)
Russian State University for the Humanities (Moscow, Russia)
Thesis: The idea of elitism in Russian new media: discursive construction and patterns of representation(supervisor: Professor Galina I. Zvereva, Dr. habil.)

M.A. Degree in Cultural Studies (double Russian-German Degree, 2010)
Russian State University for the Humanities (Moscow, Russia) – Ruhr University (Bochum, Germany)
Thesis: ‘Semiotics of Distinction’: the analysis of fashion discourse in the ‘Kommersant Daily’ Newspaper (Supervisor: Dr. Arkadiy M. Perlov, PhD)

M.A. Degree in Human Geography, Lomonosov Moscow State University, Russia (2004)
Thesis: Public cultural policy in the United States of America: principles and geographies (Supervisor: Professor Leonid V. Smirnyagin, Dr. habil.)

Language skills
Russian – native
English – fluent
French – fluent
German – fluent
Italian – good

Academic and educational activity

Research and teaching experience in academia in Russia

October 2012 – date
Higher School for European Cultures, Department of Cultural Studies, Russian State University for the Humanities (Moscow, Russia)
Faculty member (associate professor since 2017), lecturer and researcher

  1. Research activity focused on social stratification and new media studies (new media and social stratification, media economics / cultural industries economics, new media, and fashion).
  2. Teaching (Master Program level: courses on representation of high status and fashion in a wide range of today’s media in Russia and abroad, on representation of culture in new media, on economics of cultural industries and cultural management)

July 2017 – August 2018
Moscow School of Social and Economic Sciences at the RANEPA (Moscow, Russia) and

Visiting Associate Professor with courses as follows: Fashion and New Media: strategies and practices of mutual influence; Fashion – Media – Geographies: media landscapes and spaces of style

December 2017
Higher School of Design of the Higher School of Economics (Moscow, Russia)
Visiting Associate Professor with seminars as follows: Cultural Studies: theories, optics, approaches and methods; Discourse Analysis as theory and method; Media Studies: conceptual frameworks and research approaches

Professional experience beyond academia

December 2017 – date
Freelance Expertise: Media Research and Consulting
Key clients and partners: Traditori / Google Inc. (Media marketing analytics localization projects), International Committee of the Red Cross (The Russian Mission), The Russian Presidential Academy of the National Economy and Public Administration (RANEPA, Russia), The Arts and Humanities Department of the ‘Kuchkovo Pole’ Publishing House (Moscow)

July 2015 – November 2017, ‘The New Literary Observer’ publishing house
(the leading academic and non-fiction publishing house in post-Soviet Russia)
Digital editor / Project Supervisor

  1. Supervision and executive management of the publishing house’s website and online book store (web-analytics, content management, technical maintenance supervision).
  2. Project management / supervision / development of a new corporate Business Management System (research and development, tender organization and management, communication with contractors, technical maintenance supervision).
  3. Project management of a new corporate website, internet-shop development (concept development, tender organization and management).

June 2003 – September 2011, ‘The Art-Manager’ publishing house
Head of research projects / Media Consultant
Consultancy, design and implementation of PR-, communication and business development strategies for creative industries: art-institutions, design-studious, fashion businesses, luxury retailers, etc.
Key clients and partners: Russian Pavilion at the Venice Biennale (Moscow-Venice); Multimedia Art Museum (Moscow); Expo-Park. Exhibition projects (Moscow); Fashion Consulting Group (Moscow); Art. Lebedev Studio (Moscow); ‘Eliseevsky store’ (Luxury grocery store, Moscow).
Journalism, translation/interpretation, editing: issues of cultural policy and economics of cultural industries.

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