Tourism Potential of Russia: Development and Preservation of National Values

Tourism Potential of Russia: Development and Preservation of National Values

Educational Level: Bachelor’s degree

Field of Study: 43.03.02 Tourism

Mode of Study: Full-time

Entrance Examinations (mandatory): Russian Language, Social Studies

Elective Examinations: History, Foreign Language

Admission Rules of RSUH for 2025

The specialization “Tourism Potential of Russia: Development and Preservation of National Values” is offered at the Faculty of Tourism and Hospitality.

A program that reveals Russia’s wealth and shapes its future!

Russia is not only the largest country in the world but also a guardian of unique cultural, natural, and historical treasures that form part of its national heritage. The Tourism Potential of Russia: Development and Preservation of National Values program is aimed at preparing specialists ready to protect and promote this wealth, and to develop tourism as a key tool for strengthening Russian identity and cultural unity.

Core mission of the program

Preservation of national heritage as the foundation of Russian identity.
Development of domestic and inbound tourism to strengthen regional and national economies.
Training professionals committed to promoting Russia’s values and integrating Russian tourism into the global system.

What will you learn?

Develop the tourism potential of Russia’s regions. Analyze and identify unique resources of each region, transforming them into tourist destinations.
Preserve national heritage. Work with cultural and natural assets, integrating them into tourism routes.
Create tourism infrastructure. Participate in government and private projects for tourism infrastructure development.
Build national brands. Promote Russian regions through unique tourist offerings and cultural projects.
Design sustainable tourism routes. Incorporate ecological, cultural, and social aspects to ensure long-term preservation of resources.

What will you study?

Tourism economics and management: fundamentals of tourism economics, state regulation, strategic planning, and regional development.
National values and cultural heritage: study of cultural and natural landmarks, regional identity, ethnography.
Socio-ecological aspects: eco-tourism, sustainable development, collaboration with local communities.
Promotion tools: modern marketing technologies, branding, and digital communications.
Tourism policy: legal framework, state support programs, and mechanisms of public–private partnerships.

Career opportunities

Governmental institutions: Ministry of Economic Development of the Russian Federation, Federal Agency for Tourism (Rostourism), regional tourism departments.
Specialized organizations: museums, national parks, cultural and natural reserves.
Tourism and consulting companies: route development, regional promotion, and domestic tourism services.
Sustainable tourism sector: ecological projects, community development, and territorial initiatives.
Research and education: academic research, teaching, and participation in cultural projects.

Program advantages

State-oriented approach. Closely aligned with federal and regional goals for tourism as a strategic sector.
Practical orientation. Participation in real projects on tourism infrastructure development in Russian regions.
Patriotic focus. Study and promotion of Russia’s cultural richness through tourism.
Extensive practice opportunities. Work with key heritage sites and state-supported initiatives.
Interregional approach. Expeditions, excursions, and projects across the country — from Kamchatka to Kaliningrad, from the Arctic to the Caucasus.

Why does it matter?

Russia possesses a unique tourism potential that can become not only a driver of economic growth but also a pillar of its global image as a great nation. This program prepares professionals who will contribute to the development of national identity through tourism, the strengthening of intercultural dialogue, and the preservation of priceless heritage.

Be part of the great mission to preserve and develop Russia!

Become a professional working for the benefit of your country — its history and its future.

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