Import Substitution Management in Tourism

Field of Study: 43.04.02 – Tourism

Mode of Study: Full-time

Admission Examination: Import Substitution Management in Tourism

Qualification (Degree): Master

Admission Requirements: Bachelor’s or Specialist degree

Duration of Study: 2 years

Final Assessment: Defense of the Master’s thesis

About the Program

The Master’s program Import Substitution Management in Tourism is an innovative educational track aimed at training professionals for the development of the tourism industry in line with the State Strategy for the Development of Tourism in the Russian Federation until 2035, as well as the evolving political and economic context of the global market.

The program equips students with advanced competencies in business planning, strategic management, and the creation of new approaches to tourism product development. Particular attention is given to building sustainable relationships with partners and consumers, as well as mastering tools for anticipating industry transformations and making effective managerial decisions in conditions of uncertainty.

Instruction is delivered by an experienced faculty with extensive expertise in teaching specialized courses in tourism and hospitality. The academic staff also includes practicing professionals from the tourism industry, ensuring a strong connection between theory and practice.

Program Features

• The curriculum integrates traditional disciplines of tourism business with modern courses on decision-making under uncertainty, forecasting market developments, and applying the concept of open innovation in corporate practice.
• In addition to English, students study Spanish as part of their professional training, broadening their international communication skills.
• The program offers a balance between theoretical preparation and practice-oriented modules, helping students acquire both managerial and analytical competencies.

Industry Partnerships

The program is developed in close cooperation with leading Russian tour operators that set market trends, as well as with professional associations, government bodies in the field of tourism, consulting agencies, and specialized publishing houses. This provides students with valuable networking opportunities and access to real industry cases.

Career Prospects

Graduates of the program will be prepared to:

• Design and implement tourism development strategies with a focus on import substitution;
• Manage tourism enterprises and projects in conditions of economic transformation;
• Develop innovative products and services that respond to new consumer demands;
• Forecast industry trends and apply strategic foresight in managerial practice;
• Work effectively in both national and international tourism markets.