Cultural Heritage Management and Sustainable Tourism

(Program delivered in English)

Field of Study: 43.04.02 – Tourism
Mode of Study: Full-time
Admission Examination: Cultural Heritage Management and Sustainable Tourism
Qualification (Degree): Master
Admission Requirements: Bachelor’s or Specialist degree
Duration of Study: 2 years
Final Assessment: Defense of the Master’s thesis
Language of Instruction: English
Faculty: Department of Public Relations, Tourism and Hospitality

About the Program

The Master’s program Cultural Heritage Management and Sustainable Tourism is a unique educational track that combines a comprehensive study of the tourism business with modern practices of corporate and project management in line with the UN Sustainable Development Goals (SDGs) and the State Strategy for Tourism Development in the Russian Federation until 2035.

The program prepares specialists capable of designing and implementing sustainable tourism projects, integrating heritage conservation with innovative management practices, and applying ESG (Environmental, Social, and Governance) standards in tourism enterprises.

Students will study both theoretical foundations and practical methods, focusing on decision-making in uncertain market environments, foresight analysis, and the application of open innovation concepts to tourism management. The program also provides a strong international dimension through its full delivery in English, preparing graduates for careers in global tourism and heritage industries.

Key Areas of Study

Tourism Business and Management – strategic leadership, creative technologies, foresight in tourism, decision-making under uncertainty;
Sustainable Development – sustainable tourism management systems, spatial planning of tourism systems, ESG reporting and corporate responsibility;
Cultural Heritage – world cultural heritage sites, heritage-based tourism destinations, museum resource management, cultural policy and heritage conservation;
Tour Design and Innovation – development of cultural destination tours, analysis of cultural tourism potential, integration of heritage assets into tourism products.

Core Disciplines

Spatial Planning of Tourism Systems
Sustainable Tourism Management Systems
Cultural Heritage Tourism Centers
Museum Resource Management
Development of Cultural Tours and Destinations
State Policy on the Preservation of Cultural Values and Monuments
Strategic Leadership and Creative Technologies
Foresight in Tourism
Cultural Heritage Assets and Tourism Potential

Industry Partnerships

The program is implemented in cooperation with:

Leading Russian tour operators shaping the national tourism market;
Professional associations and expert councils in the tourism sector;
Governmental bodies and committees in charge of cultural and tourism policy;
Consulting agencies and specialized publishing houses.

This ensures that students gain exposure to real industry practices, professional networking, and practical skills essential for career advancement.

Career Prospects

Graduates of the program will be prepared for careers in:

Heritage management and cultural policy;
Sustainable tourism project development and consulting;
International organizations and NGOs working in the field of culture and sustainable development;
Tourism enterprises integrating heritage and cultural assets into business models;
Academic and research institutions focusing on cultural heritage and tourism studies.

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