The relevance of the educational program is related to the diversification of the market of goods and services in modern society, with the increasing role of marketing research in planning economic development and with the need to forecast consumer behavior. The program focuses on methodology of marketing research, which is based on sociological methods of obtaining information and data analysis, training specialists in the field of analysis of economic relations and consumer behavior.
Areas of occupation: production and analytical services of organizations; state and municipal bodies; academic organizations, centers of sociological research; educational organizations of higher and secondary education, institutions of continuing education systems.
Graduates can carry out professional activities in other fields and (or) the areas of professional activity, provided that their level of education and acquired competencies meet the qualification requirements.
Key disciplines of the program: Sociology of organizations, Sociological studies in marketing and advertising, Sociology of labor, Sociology of marketing, Sociology of consumption, Methods of research of consumer behavior, Sociological dimension of the service economy, Modern sales technologies.