RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
PR in business and politics

PR in business and politics

The relevance of the program is associated with the increasing role of the political dimension of society and its engineering, taking into account an increase in the uncertainty of political activity and the risks of social reality, the need for the analysis of public opinion in the political sphere, government and business.

Business companies are increasingly voicing their demand for PR services to create favorable external conditions, build up their PR image based on honesty, transparency, full disclosure and truthfulness.

The program focuses on political and business processes, evolution of political institutions and business, political and economic behavior of individuals and social groups, which makes it possible to train specialists in the field of political analysis and political behavior.

Areas of occupation: production and analytical services of organizations in various industries; state and municipal sector; academic organizations, centers of sociological research; educational organizations of all types, various business structures, PR agencies.

Graduates can carry out professional activities in other fields and (or) areas of professional activity, provided that their level of education and competencies meet the listed requirements.

Key disciplines of the program: Political sociology, Political technologies, Sociology of state and municipal administration, Sociology of political advertising, Sociology of conflict, Internet for political communication, Sociology of political parties and movements, Sociology of the media and media analysis.