In the modern market environment, issues of efficiency, rational use of company resources and improvement of business practices are becoming particularly relevant. One of the most promising areas for improving the efficiency of enterprise management is the development of communication and advertising.
The professional activities in the field of communications and advertising are attractive from the point of view of the graduate's professional realization. A specialist in advertising and PR is one of those professions that combines the economic and creative aspects. Students receive not only the profession-specific knowledge in the field of communications, advertising and PR-technologies, but are also taught economics, marketing, psychology, philosophy, and acquire the ability to design and think creatively, which helps them successfully realize themselves. Graduates can work in large companies, as well as create their own media projects, communication, advertising or PR agencies.
Types of occupation: creation of copyright texts, PR, promotion of a product through interaction with social groups, organizations and people, creation of a communications product, promotion of socially significant values through a communications product, participation in the creation of a communications product using modern technologies.
Key disciplines of the program: communication theory, speech communications, visual communications, theory and practice of advertising, theory and practice of PR, marketing research and situational analysis, branding, naming, copywriting, advertising, digital communications, modern Internet communications, crisis communications.
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