Qualification of program: Master degree
Admission conditions: Bachelor's degree or a specialist in higher education
Form of study: part-time
Duration of the program: 2 years and 4 months
Hours: does not exceed 20 hours per week
Final certification: state exam and graduate thesis
The Masters program "Internet Communications in Advertising and Public Relations" is aimed at training specialists in the field of Internet communications in advertising and public relations.
The following disciplines are included in the program:
The undergraduate gets the opportunity to choose a number of disciplines depending on his research interest and the direction of industry activity. These are:
Disciplinary courses are taught by professors, associate professors, leading practitioners of consulting, marketing and advertising agencies, members of the Guild of Marketers, the Association of Communication Agencies of Russia (AKAR), and authors of textbooks on advertising and marketing.
The principles of building the program are organically linked with the general traditions of Russian university education in applied areas of a social and humanitarian profile.
The Masters program is aimed at training specialists for practical work in organizations (enterprises) of various sectors of the economy. Graduates of the Masters program “Internet Communications in Advertising and Public Relations” can work as specialists in the field of promotion in social networks, content managers, content advertisers, specialists in the field of search promotion in advertising, analytics in advertising.
The head of the master's program “Internet Communications in Advertising and Public Relations” is Yulia Shitova, Doctor of Economics, professor of the Department of Marketing and Advertising.
E-mail of the program leader: firstname.lastname@example.org
Department of Marketing and Advertising
Phone: (495) 250-63-90