12.12.2025
RSUH hosted a meeting between students and Vladimir Bashmakov—an alumnus of the University, press secretary of Russian Automobile Federation, sports journalist, and commentator whose voice is familiar to all Formula 1 fans in Russia.
Vladimir Bashmakov, who graduated from RSUH in 2009 with a degree in law, has been involved in motorsport and sports journalism since his student years. Today, he is one of the main commentators of Russian broadcasts of Formula 1, IndyCar, NASCAR, and domestic racing series. Students discussed the results of the racing season and the latest motorsport news with the speaker. The guest highlighted both positive and negative aspects of the Russian racing industry.
Students studying management and communications were interested in real-life cases from the world of big sport. Vladimir Bashmakov explained how management mistakes and communication failures could result in multimillion-dollar losses on the track. According to him, racing serves as a vivid case study in crisis management. The discussion also focused on Vladimir Bashmakov’s work as a commentator. He explained how to maintain professional neutrality at the microphone, even when rooting for a particular driver, and how to build a social media strategy where it is important to be not only popular but also a recognized expert.
In conclusion, the speaker shared how to find a balance between work and rest amid frequent flights and tight deadlines.
