RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
The history of advertising discussed at RSUH
07.02.2022

The history of advertising discussed at RSUH


The opening of the online project “The history of advertising through the ages. Advertising in the context of culture of the 16th - 20th centuries”, took place at RSUH.


The event was organized by the Department of Integrated Communications and Advertising, and Dr. Alan Abaev, Dean of the Faculty of Advertising and PR. The curator of the project was Dr. Nana Djavrshyan, Associate Professor of the Department of Integrated Communications and Advertising.

The opening of the project was held as a Zoom conference. On the second day of the conference, the online exhibition "History of Advertising Through the Ages" was presented. This project was prepared in teams of three or four students. The sections of the exhibition are divided by centuries, which makes it easy to navigate and trace the evolution of art from the 16th to the 20th century. One of the works is dedicated to the appearance of playing cards in the Russian Empire in the 18th century; it attracted the attention of the conference participants with its originality.