RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
Consumer Behavior

Consumer Behavior

Consumer Behavior and Analysis Course examines the consumer decision-making process and its societal, environmental, group, and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs, and behavior.

Consumer Behavior and Analysis Course explores consumer behavior that is specific to the Internet and analyzes methods that motivate consumers to purchase products and/or services. The emphasis of this course is to identify specific Internet marketing campaigns and gauge their success and/or failure in inspiring the consumer to purchase the product or service. One approach studied is personalized marketing—a valuable tactic which allows an Internet marketer to track specific consumer interests and make suggestions on future purchases. This course examines how to develop Internet marketing plans that incorporate a consumer behavioral analysis.

Contacts: Prof. Elena Tarasenko (elenatar05@mail.ru)

ESTC: 4


Language:  English
Faculty/departmentFaculty of Advertising and PR