RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
Brand management in advertising and PR

Brand management in advertising and PR

The program is offered at the Department of Advertising and PR by the Department of Marketing and Advertising.

In the modern competitive conditions, organizations want to be recognizable, be different from competitors, create their own unique brand.

Our graduates are trained to create the image of the company, promote its interests, work on improving brand loyalty.

These professional activities are prestigious, highly paid and are in special demand in large Russian and Western companies. Our graduates have all the competencies necessary to eventually apply for leadership positions in relevant organizations.

Types of occupation: organizational and managerial, content creation, design and analysis, research.

Key disciplines of the program: Creative copywriting, Advertising and PR in various fields, Content development and promotion, Development and implementation of communication strategy, Communication agency management, Negotiation process and conflict management.

Some seminars and workshops is conducted in English.

Areas of occupation:

  • advertising and brand agencies;
  • advertising departments in commercial organizations;
  • PR departments and internal communications departments of commercial and non-profit organizations.


Level:  Master
Language:  Russian
Faculty/departmentFaculty of Advertising and PR