A student round table "Modern marketing technologies" was held at RSUH.
The event was organized by the Department of Marketing of the Faculty of Management of the Institute of Economics, Management and Law of RSUH.
The event was opened by its organizer and moderator, Associate Professor of the Department of Marketing Larisa Korchagova. She delivered a welcoming speech, in which she indicated that in accordance with the development of scientific and technological progress, various marketing technologies were rapidly developing and were being introduced into the activities of companies and firms, thus significantly increasing their efficiency and competitiveness.
The event was attended by students of the Faculty of Management and the Faculty of Oriental Studies and Social and Communication Sciences.
Ms. Elizaveta Zherebtsova, a student of the Faculty of Management majoring in Management, made a presentation on the technology of targeting, its main tools and methods
Ms. Maria Vetrova and Ms. Sofia Reshetnikova spoke about guerrilla marketing.
Ms. Sofya Egorova and Ms. Valeria Korsak spoke about search marketing technologies.
Ms. Anna Voitovich and Mr. Pavel Bobov spoke about influencer marketing, influence technologies and their impact on the target audience.
Ms. Anna Stadnik made a presentation on VR/AR technologies.
Ms. Anastasia Zaveryaeva and Ms. Vera Osipova spoke about the use of artificial intelligence in marketing activities.