RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
RUSSIAN STATE UNIVERSITY FOR THE HUMANITIES
How digitalization will improve the quality of education

How digitalization will improve the quality of education


From April 28 to April 30, RSUH hosted the XXVI All-Russian Conference, where the heads of the departments of marketing, advertising and PR, as well as representatives of related areas, took part in a discussion about the impact of digitalization on the quality of education in Russia.


The event was held under the auspices of the Association of Communication Agencies of Russia. It had five sections, attended by over 100 people from 50 regions of the country. The participants discussed marketing, advertising, public relations, digital communications, and creative advertising.

The plenary session was opened by Dr. Nadezhda Arkhipova, Director of the Institute of Economics, Management and Law of RSUH. She said that the further development of higher education would largely depend on the results of the Conference. According to her, an important outcome of the event will be a dialogue between educators and employers who create a request for certain specialists.

Dr. Sergey Piskarev, President of the Association of Communication Agencies of Russia, Advisor to the General Director of the National Ratings Agency, noted that, among other things, it was necessary to identify new industry trends. Dr. Alan Abaev, Dean of the Faculty of Advertising and PR, said that in 2022, a new B.A. and M.A. program in the field of digital marketing communications "Media Communications" would be offered at RSUH.