13.03.2006
On the 13th of March, 2006, the lecture in English "Integrating Mass Consumption into Twentieth-Century U.S. History" by the Doctor Lizabeth Cohen, an American Studies Professor of Harvard University took place in the Russian-American Academic Center at RSUH. It was devoted to the history of mass consumption in Twenties-Century USA.
On the 13th of March, 2006, the lecture in English "Integrating Mass Consumption into Twentieth-Century U.S. History" by the Doctor Lizabeth Cohen, an American Studies Professor of Harvard University took place in the Russian-American Academic Center at RSUH. It was devoted to the history of mass consumption in Twenties-Century USA.
In her lecture Professor Cohen had traced the formation of the society and culture of consumption in the USA. However a great attention was given to the struggle for equality of women and various ethnic groups of the USA at market of consumption in the post-war America. Then marketing strategies were successfully transferred into the politics' sphere. Now the mass consumption largely determines a shape of society both American and any other. More detailed consideration of this issue we may find in the book, written by Lizabeth Cohen "A Consumers' Republic" (in English version), which is available in the Russian-American Academic Center at RSUH.
A number of lectures by Lizabeth Cohen the Russian-American Academic Center at RSUH will continue with presentations "A Marketplace of Goods and Ideas: Boston's Faneuil Hall from the 18th to the 21st Century" on the 15th of March at 10.40 and "The Life of Edward J. Logue and the Rebuilding of America's Cities after World War II" on the 16th of March at 14.00.
